Robert Kraft: With Amazon pact, the future is in ‘OTT’ deals

Robert Kraft: With Amazon pact, the future is in ‘OTT’ deals

New England Patriots owner Robert Kraft says that the deal made with the league and Amazon will usher in a new era of ‘over the top’ livestreaming deals, aka ‘OTTs.’

Per the New York Post, “Amazon will charge advertisers $2.8 million for an “OTT” ad package around its 10 Thursday night games, Reuters revealed on Thursday. Amazon paid $50 million for the non-exclusive rights to NFL games starting this season, nudging aside Twitter, which had paid $10 million to stream Thursday night NFL games last season.”

“There has been a dramatic shift,” Kraft said at Cannes Lions this week. “This year we’re with Amazon and for us the future is OTT.”

“We’ll be very interested to see how Amazon goes as it’s behind the paywall,” he added. The thing we have to be careful of is millennials. They don’t watch TV, they don’t have TVs or subscribe to cable. So we have to bring that audience in. Partly it’s done through fantasy games and linking to that. Over-the-top is a great opportunity.”